Reference no: EM132345168

Combine Clothing

Here is some key performance indicator (KPI) data from Combine Clothing for 2017. Percentage increase or decrease compared to 2016 is shown in brackets.

This data relates to multiple parts/areas of the business, as it has not yet been organised into any logical categories.

KPI data:

Ø Sales revenue = $1,589,000 (+15%)

Ø Social media followers = 345,000 (+4%)

o  Facebook followers = 205,000

o  Twitter followers = 110,000

o  Instagram followers = 30,000

Ø Number of items sold = 95,000 items (+5%)

Ø Men's items sold = 20,000 (+15%)

Ø Children's items sold = 5,000 (5%)

Ø Building overheads = $255,000 (+22%)

Ø New staff hired = 6 (-2%)

Ø Website visitors = 2.980,000 (+11%)

Ø Stock order costs = $989,000

Ø Staff sick days = 45 (+23%)

Ø Average time spent on website per visitor - 2min 5secs

Ø Women's items sold = 70,000 (-10%)

Ø Staff resignations = 5 (+25%)

Ø Number of repeat customers = 55,000 (-2%)

Ø Number of online sales = 68,000 (+55%)

Ø Staff wages = $450,000 (+22%).

Quesion

1. Analyse the data in the case study. Identify five gaps in the performance data given, which could be filled by introducing more performance measurements (KPIs). In other words, is there any performance data which is missing, which could be useful to the company's management?

2. Bases on the gaps you identified in question one, create five new performance measures (KPIs) which could give managers useful additional information/material about the company.