Identify firm that would like consumers to change attitudes

Assignment Help HR Management

Reference no: EM132669324

Question: You are expected to comment on this discussion topic based on your learnings from textbook, PowerPoint slides, and other resources such as articles from google scholar or library. Your comment must be minimum of 200 words.

Video: Consumer Attitudes - Discussion 2 (By Melika Kordrostami)

NOTE: If any article have to be used, they must be from google scholar

First, identify a firm that would like consumers to change the attitudes of its consumers. Think about different attitude change strategies discussed in the book, then discuss strategies that could be used in an advertising or promotional campaign to bring about this change.

You should consider cost effectiveness and feasibility in your evaluation. For example, it is very difficult to change currently held beliefs. Therefore, if you suggest trying to do this, you must specify how and how realistic you expect this effort to be. Note that if you suggest heavy repetition of an advertising campaign, the firm or organization in question should have the resources to be able to afford this.

APA Format

Reference no: EM132669324

Questions Cloud

Calculate the net income or loss for the year : Dividends declared and paid during the year were $25,000. At the end of the year, stockholders equity' totaled $429,000. Calculate the net income

What is the appropriate journal entry at fiscal year-end : Normal weekly wages amount to $36,000. If September 30 ends on a Wednesday, what is the appropriate journal entry at fiscal year-end

What is the days sales in accounts receivable : A company has net credit sales of $1,400,000, beginning net accounts receivable of $300,000, What is the days sales in accounts receivable

Compute Edgewood days sales in receivables : Net Credit Sales Revenue 1,200,000. Compute Edgewood's days' sales in receivables for the year ending June 30, 2019. Show your computations

Identify firm that would like consumers to change attitudes : First, identify a firm that would like consumers to change the attitudes of its consumers. Think about different attitude change strategies discussed.

Prepare the adjusting entries at July : The balance in Prepaid Rent represents 4 months of rent costs. Prepare the adjusting entries at July 31 assuming that adjusting entries are made monthly

Explain genetic variations in meiosis : What are 3 reasons to explain genetic variations in Meiosis?

Prepare the adjusting entries at March : The equipment depreciates $248 per month. Prepare the adjusting entries at March 31, assuming that adjusting entries are made quarterly

How did your understanding of outdoor education change : How did your understanding of Outdoor Education change from the first week of this course? How did your concept/perception of the Back Country change?

User Account

All Pages