Reference no: EM132362128 , Length: word count:2500

Business Environment Assignment -

ASSIGNMENT INTRODUCTION - This is a 2,500 word essay and it consists of two tasks. You are required to write an essay of about 1250 words on each of the two tasks.

ASSIGNMENT INTRODUCTION FOR TASK ONE: (1250 words)

The OECD defines innovation as 'the implementation of a new or significantly improved product (good or service) or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations; it can be 'new to the firm, new to the market or new to the world' (OECD), 2010:1)

1. Evaluate the impacts of innovation for one of the following companies:

1. Britvic PLC

2. Craneware PLC

3. Aveva PLC

4. Card factory PLC

ASSESSMENT CRITERIA

• Knowledge and understanding of technological innovation.
• Identify the financial and ICT issues for key business functions.
• Understanding of the relationships between innovation and economic development.
• Abilities to appraise and recognise use of corporate governance and ethics within a business context.
• Abilities to appreciate the role of technological change in economic progress.

POINTS TO CONSIDER:

1. Demonstrate your understanding of innovation, and the role of technological change in economic progress.

2. A brief overview of your chosen company, and practical illustrations of how innovation has impacted the operations, sales and the profits of your chosen company

ASSIGNMENT INTRODUCTION FOR TASK TWO: (1250 words)

"Corporate governance involves a set of relationships between a company's management, its board, its shareholders and other stakeholders. Corporate governance also provides the structure through which the objectives of the company are set, and the means of achieving those objectives and monitoring performance are determined" Preamble, OECD Principles, OECD, Paris.

Select a company from the list below and analyse it's activities in relation to Corporate Social Responsibilities (CSR)

1. Brewing Dolphin PLC

2. Bovis Homes Group PLC

3. Entertainment One Group PLC

4. G4S PLC

It is recommended that you apply Archie Carroll's CSR model to your answer. Please illustrate your points with relevant practical examples.

ASSESSMENT CRITERIA.

• Knowledge and understanding of corporate governance.
• Understanding of the importance of Corporate Social Responsibilities(CSR).
• Understanding of a CSR model(Archie Carroll's model) and its practical applications.

POINTS TO CONSIDER

1. You must briefly discuss corporate governance, including the responsibilities of the Board of Directors to the stakeholders.

2. Explain the four areas that make up corporate social responsibility as identified by Archie Carroll. (1991). Apply this model to your chosen company. Please give relevant practical examples to demonstrate your understanding of this model.

Attachment:- Business Environment Assignment Readings.rar