Solution-Identify fictitious brand

Identify fictitious brand

Reference no: EM133332273

Plan an omni-channel strategy to create consumer brand experiences with a brand's different personal and non-personal brand touchpoints. Indicate where and how this strategy can support IMC with the implementation of consistent brand messages across consumer-brand touchpoints. Use a fictional brand for this discussion. Your discussion must cover the following points:

1. Explain what an omni-channel strategy is and how this strategy can support the implementation of IMC.

2. Identify a fictitious brand and discuss at least four personal and nonpersonal consumer-brand touchpoints where consumers can engage this brand.

3. Plan an omni-channel strategy for this brand to support the implementation of the brand's IMC across different consumer-brand touchpoints.

Reference no: EM133332273

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Identify fictitious brand

Reference no: EM133332273

Reference no: EM133332273

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