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Question: Fantastic Toys is a toy manufacturing and retail company that has been in practice for only a few years. The market for Fantastic is very competitive, with similar types of products available in the market. To compete, Fantastic must deliver high-quality products and service at a low cost.
Required:
(i) Identify Fantastic's strategy, supported by reasons.
(ii) Describe two key measures you would include in Fantastic's balanced scorecard, under each of the four perspectives, and your reasons for doing so
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