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Question 1: You are opening a new, high end restaurant in a large city, explain how you would utilize Maslow's Hierarchy of needs to appeal to the needs of your targeted market.
Question 2: Explain the relationship between extensive, limited, and routine decision making relative to high- and low-involvement decisions.
Question 3: Identify examples of extensive, limited, and routine decision making based on your personal consumption behavior
Question 4: Consider a company where marketing and sales are two different departments. Their customers are other businesses. Using both the buying center and buying process, describe what the marketing department actually does. What do salespeople actually do?
Question 5: Locate three different types of websites that cater to markets discussed in this chapter. How do these differ from sites like eBay or Overstock.com? How are they similar? B2C models like Groupon and LivingSocial are being adopted by B2B companies. Examples include Bizy Deal; take a look at their site and identify the types of offerings that seem prevalent. What characteristics of the product or service would make such a model right for a B2B company?
Analyze the changing demographics in the U.S. that are indicating a shift in the population toward a Hispanic majority and discuss how this shift changes the segmentation in the grocery and the fast food industries
Should the Pepsi brand team continue to fund the Pepsi Refresh Project in 2011? Why or Why not? If the Pepsi team continues to fund Pepsi Refresh in 2011, what changes would you make to the program to better achieve the brand's objectives?
Provide a background how you came up with the idea. As this is a marketing/sales course, your project should be visually appealing with a clear, concise point of view. Excellent spelling and grammar are required.
Explain Tapscott and Williams statement on Ecommerce
You will find a difference in the duties on shoes of different value, material composition, and quantity.
assignment managerial tasks in strategy executionwhile companies must tailor their strategy-executing approaches to
Explain why is it important that the advertising media
Give the four types of consumer offerings and how they differ from one another. Give examples of products/services that you have purchased from each category.
Go to the website www.federalreserve.gov/monetary policy/fomc.htm to review the activities of the FOMC. Succinctly summarize the minutes of the last FOMC meeting. What did the FOMC discuss at that meeting
A business executive seeks assistance in creating a comprehensive plan to market a product. [You may choose the product.]
Which aspects of research methods did you find most applicable to your life? Name one or two issues that you would be interested in studying using research
How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine's Day with a small box of chocolates containing four candies?
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