Reference no: EM133357198 , Length: Words Count:300

Assignment:

This assessment requires you to produce a concept map that focuses on a business development strategy and may incorporate learnings from the sales and services marketing topics. The concept map should clearly identify elements of business development and incorporate evidence that supports the concepts with reference to peer-reviewed sources. Your concept map should indicate, where appropriate, how business development has evolved or changed over time with reference to digital transformation for example digitization, retail to e-tail. Influences could include, but are not restricted to new research evidence or other findings, changes in societal expectations or advances in the use of technology in sales and services. You are free to be creative with the element of business development on which you choose to base your concept map. However, consideration should be given to choosing a subject that affords sufficient scope or depth, such that your concept map avoids being overly superficial.

Possible topics could include: Sales strategy, Strategic transformation, Transformation of offline to online sales and services, Expanding online markets for sales growth. These are merely examples and you are invited to be imaginative with the focus of your concept map. You should consult with your lecturer when choosing your topic.Concept maps allow you to create links between ideas, theories, practice and all the many influences that surround them and business development more broadly. Careful thought and consideration should guide what is important in your concept map. Your concept map should not be overly complex but it should still capture the essence of your topic.

Provide a 200 to 300 word summary of your concept map that clearly defines the focus of your concept ma, brief narrative of the map.