Identify econometrics for success of internet advertising

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READ or research on other materials relevant to the topic

*Blašková, V., & Strelec, L. (2019). Firm marketing strategy based on analysis of advertising campaigns. AIP Conference Proceedings, 2116(1) doi:10.1063/1.5114417

• What factors does the study identify through econometrics for the success of internet advertising?

Reference no: EM133223278

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