Identify each stage of the product life cycle

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Reference no: EM133339466

Questions:

1. What are the strengths/advantages and weaknesses/disadvantages of using direct marketing in the promotional mix? View keyboard shortcuts

2. What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix?

3. Identify each stage of the product life cycle and discuss the role of promotion in the four stages of the product life cycle.

Reference no: EM133339466

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