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The topic this week is Key Publics, which are a segmented group of people whose support and cooperation is essential to the long-term survival of an organization or the short-term accomplishment of specific objectives. There are lots of ways to segment publics. The way you choose to segment publics for a campaign depends on the issue and your purpose.
Use your final project company/organization and write a brief analysis of its function and the issues routinely faced. (Planned Parenthood)
- Identify three of the organization's key publics.
- Identify each of the three key publics' self-interests.
- Identify each of the three key publics opinion leaders.
- Identify the organization's current relationship with each of the three key publics.
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1. Knowing the circulation of CSF around the brain, which ventricles would be enlarged given the location of the narrowing?
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