Reference no: EM131536695
Assignment: Harley-Davidson: External and Internal Analysis
Instructions for this assignment: Perform all of the elements listed below.
This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline.
Part I - Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
• Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
• Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition.
• Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
• Summarize the strategic issues firms in this industry face and identify their biggest threats.
This section should be titled "The Analysis of H-D's External Environment."
Part II - Internal Environment Analysis
Financial
Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.
If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:
• Financial
• Customer
• Internal Business Process
• Learning and Growth
Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance.
This section should be titled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative.
Competitors
Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.
Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.
Be sure you have a clear ranking of the industries' competitors.
This section should be titled "Competitor Analysis." Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.
This assignment should be 4 to 8 pages in length.
Factor productivity rises in the one-period model
: 1) Explain how crowding out works, using the one-period model as an example.
|
Analyze change effort using nadlers integrated change agenda
: Analyze the change effort using Nadler's integrated change agenda- values, governance, operating environment, operational performance, organization and purpose.
|
Potential customers of a tv delivery company
: From our pricing material, analyze the willingness to pay (WTP) for potential customers of a TV delivery company.
|
Explain the exton and wyeton liabilities
: A, ? and C are in partnership at Exton and Wyeton sharing profits in the ratio 4:4:2 . Their Balance Sheet at 31st December, 1962, was as follows.
|
Identify driving forces for change in external environment
: Analysis of the External Environment- Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
|
Stabilizing a struggling economy
: In times of a struggling economy, should the Federal Reserve undertake expansionary or contractionary monetary policy to help stabilize the economy?
|
Discuss traditional and contemporary theory
: Identify and critically discuss traditional and contemporary theory. Support your ideas and arguments with material from the academic literature.
|
What contribution to sustainable development goals
: What are the challenges in the field of work presented and which solutions have been presented and what contribution to sustainable development goals.
|
Prepare realisation account and cash book and the partners
: Hale, Neath and Redcar, who had been carrying on business in partnership, sharing profits and losses in the proportions of one-half, one-third and one-sixth.
|