Identify digital channels of distribution

Reference no: EM132923580 , Length: word count:1500

DATA4700 Digital Marketing and Competitive Advantage

Digital channels of distribution

Learning Outcome 1: Identify digital channels of distribution

Learning Outcome 2: Understand how digital and physical channels of distribution can complement each other

Learning Outcome 3: Distinguish between fixed, variable and marginal costs, and how they relate to digital distribution

Activity #1:

- 1) How would you characterise Click Frenzy in terms of the six approaches to digital distribution?

- 2) In your opinion, what works well and what doesn't work well on the Click Frenzy website?

- 3) What types of consumers do you believe would visit Click Frenzy?

Activity #2:

- 1) What are some of the fixed costs associated with this product?

- 2) What are some of the variable costs associated with this product?

- 3) What are some of the marginal costs associated with this product?

Activity #3:

Freemium distribution models
Choose an online product or service that has a freemium distribution model.

- 1) What is included in the free version?

- 2) What are the different levels of paid subscriptions available?

- 3) What features are included in the various paid subscription levels?

Case study in digital distribution: MIFF

1) What are the fixed costs for each organisation?

2) What are the variable costs for each organisation?

3) What are the marginal costs for each organisation?

4) What digital marketing techniques would each organisation need to undertake to be successful?

Attachment:- Digital channels of distribution.rar

Reference no: EM132923580

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