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Identify different types of strategies in business

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Reference no: EM132840368

You are an E-Commerce consultant who has been hired by a small business owner for a business called Howdy!, a Texas natural plant store offering a variety of plants from Texas such as cactus. Howdy's value proposition is providing authentic, natural plants and flowers from Texas. The owner informs you the business is successful in the Rio Grande Valley and throughout some areas of Texas. The business does have a website but it is purely "informational." He believes he can expand his markets online. This is due to a unique response the owner has received from several hotels and restaurants on South Padre Island. These businesses have regularly sold their products to "out of state" customers. 

DIRECTIONS

  • Provide an e-marketing strategy plan for Howdy! Clearly identify different types of strategies the business can use.
  • Identify and explain what type of market segments can you identify. (Hint, they can be B2B and B2C)
  • What "type" of CRM data would you want to obtain from the customers? Explain
  • What strategy would you recommend as a "loyalty" program for returning customers? Explain

Reference no: EM132840368

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