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You are an E-Commerce consultant who has been hired by a small business owner for a business called Howdy!, a Texas natural plant store offering a variety of plants from Texas such as cactus. Howdy's value proposition is providing authentic, natural plants and flowers from Texas. The owner informs you the business is successful in the Rio Grande Valley and throughout some areas of Texas. The business does have a website but it is purely "informational." He believes he can expand his markets online. This is due to a unique response the owner has received from several hotels and restaurants on South Padre Island. These businesses have regularly sold their products to "out of state" customers.
DIRECTIONS
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