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Assignment Content
Health care marketing requires a different approach than other industries. In this assignment you will review current health care marketing and how it has evolved in the past 50 years, as well as how health care marketing compares to other industries. This will give you the necessary background knowledge to understand what impact competitive, regulatory, technological, and environmental changes have on health care marketing.
Research the following:
Select 1 marketing ad for a health care-based company and 1 marketing ad for a non-health care-based company from the past 50 years.
Write a 350- to 700-word reflection that details the changes in health care marketing that have occurred in the past 50 years and why these changes occurred. Your reflection will include a discussion around the similarities and differences of health care and non-health care marketing based on the ads you selected. Your reflection should:
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