Identify customers and establish how they can be reached

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Reference no: EM133247954

Question: An upmarket hairdressing salon has decided to employ a salesperson to do one-to-one marketing. Design a plan that describes exactly what the salesperson needs to do to implement the five steps in the one-to-one marketing plan ie:

Step1: Identify individual customers and establish how they can be reached

Step2: Differentiate between customers by their needs and wants

Step3: Interact with customers to establish a dialogue

Step4: Customise the organisation's products

Step5: Make the relationship a continuous learning relationship.

Reference no: EM133247954

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