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Utilize the framework provided in the Harvard Coursepack reading assigned and answer questions about a Starbucks existing channel for its products.
Provide one example of a channel other than retail stores that Starbucks uses to get products to the end customers.
Identify the customer wants and needs served by the channel What does this channel do to the price of the items sold compared to other channels?
Analyze Postures and Actions of the industry competition in the channel List at least one weakness of the channel and how could that be addressed? List one of Starbucks' competitor's channels.
Make a recommendation for a new channel for Starbucks.
Describe the channel What customer need does it meet? Describe the expected impact on Starbucks' products price to the customer by using the channel Describe the firm resources or channel resources required to make the channel successful.
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