Identify current issues in the marketplace

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Assignment - Article Review

Unit Learning Outcome 1: ULO1: Examine, analyse and synthesize complex information and data to identify current issues in the marketplace and recommend sustainable solutions to solve business problems.

Instructions:
For this assignment, you will create a mind map in MindMeister to provide a critical review of one of the following articles that have been published in The Conversation.

Supermarket concentration benefits stores, not shoppers. It's time to split Foodstuffs - not make it stronger (theconversation.com)
Chinese electric vehicles are transforming Australia's car market. Are we getting a good deal? (theconversation.com)
Think you've decided what to buy? Actually, your brain is still deciding - even as you put it in your basket (theconversation.com)
Your mind map will include an analysis and evaluation of the article's effectiveness with branches from the centre (the headline of the article) that address each of the criteria below.

The Conversation is an independent source of news and opinions written by academics and researchers. The Conversation aims to provide high-quality articles to the public, to allow for a better understanding of current affairs and complex issues (as indicated in their tagline: ‘Academic rigour, journalistic flair'). Importantly, The Conversation focuses on evidence-based analysis of issues making the news.
Use the following as a guide for what should be included in your mind map and check the rubric to make sure you have addressed each of the criteria.
• What issue does the article deal with?
• What is the central argument?
• Is the argument well-substantiated? Are there any gaps/limitations? Biases?
• What evidence is provided to support the argument?
• What techniques do the writer use to engage the audience?
• Is the article well-structured? Logical? Clear?
• What is your overall evaluation of the article's effectiveness?

Reference no: EM133773061

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