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Identify criteria to use in an internal marketing audit

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Reference no: EM133419652

Assignment:

Establish internal marketing (self) audit for H&M

1. Identify criteria to use in an internal marketing audit according to organisational requirements.(for H&M)

2. Identify marketing productivity according to profitability and cost effectiveness.

3. Record results according to organisational and audit requirements.

Reference no: EM133419652

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