Identify consumer sales promotion objective of above tactic

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Reference no: EM133588429

Assignment:

Instructions Individually submit the following in through the assignment link on Brightspace:

1) Select and evaluate a recent (within the last 12 months) consumer promotion tactic that you thought was effective. Include your rationale. *consider looking into similar product categories as your Major project.

2) Identify the consumer sales promotion objective of the above tactic.

3) Would this be an effective strategy to contribute to your Marketing Communications Objectives? How? Consider your target market's psychographics, behavioural segmentation, and media consumption habits.

Reference no: EM133588429

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