Reference no: EM131366014

Address both Part I and Part II in this assignment.

Part I.

Some advertisements try to make salient particular aspects of a position or issue that voters are likely to find negative and mention them in conjunction with the opposition candidate. Advertisements against stem-cell research stressed danger to women selling their eggs for stem-cell research, argued that it made human cloning protected by the Missouri Constitution, and argued that stem-cell research was immoral because it destroyed human life. Advertisements in favor of stem-cell research stressed potential cures for common diseases like diabetes, treatment of burns, Parkinson's disease, paralysis, and so on.

How could the Reasoned Action Model be used to understand these competing advertisements? The advertisements talk about the same ballot issue but highlight different potential consequences of that amendment being passed. Use the concepts related to this model to analyze what these two different interest groups are trying to accomplish. Be sure to define the concepts and identify which parts of the text are related to the concepts? How are each of these interest groups trying to lead to different behavioral intentions and ultimately different votes?

Part II.

Below is a brief description of three friends who have varying opinions about stem cell research. Use balance theory to identify whether or not each person in the story has a balanced state according to balance theory.

Kelly, Terry, and Maria are three friends who agree and disagree on various issues. One of their most divisive issues is embryonic stem cell research. Kelly does not define life at conception. She thinks that women should have the right to choose what happens to their bodies. She also thinks stem-cell research may lead to cures for common diseases and the treatment of burns. In the coming election, Kelly plans to vote in support of stem-cell research.

Terry defines life at conception. While he believes that life begins at conception, he will be voting in favor of stem-cell research. He thinks that many more lives could be saved than lost if more stem-cell research was done.

Maria also defines life at conception. She thinks stem-cell research destroys human life. In the coming election, Maria plans to vote against stem-cell research.

Learning Objectives:

1. Identify 2 concepts that are related to the Reasoned Action Model and are illustrated in the description of the competing advertisements. Be sure to define each of these 2 concepts and quote or paraphrase which part of the advertisements illustrate each item.

2. Identify whether or not each person in the story has a balanced state according to balance theory.

Keep in mind:

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