Reference no: EM131250240
Instructions: You're a guest invited to a meeting with company named Prime Controls that is mainly operated in the US Double Sheet Detection market. You've been asked to do an 8 pages research paper (exclude front and citation page) on how to help them break into Chinese market to expand Prime Controls' market share. APA format. Below is a letter of intent that you promised to address in the paper. You will be able to find some useful notes of the meeting that could you help you outline the paper.
Dear Prime Controls,
We first want to thank you for your hospitality towards us last Thursday during our initial meeting. Having examined the needs of Prime Controls, we feel confident in our ability to provide you with a detailed report on how to break into the Asian market.
From our meeting we have gathered that the following are the primary needs of Prime Controls:
• A focus on breaking into the Chinese Double Sheet Detection market
• Identifying competitors in Chinese Market
• Finding a Surrogate to help market Double Sheet Detection Product in China
• Use a focus on the automotive and appliance industries in China
It is our hopethrough our research we can find answers to these problems and provide Prime Controls with reliable information that can improve market share and gain exposer to the ChineseMarkets. In our report to Prime Controls, we will, to the best of our ability, provide answers to the needs above and provide an analysis of the markets and cultures of China.
As we move through our research, we will be sure to reach out to Prime Controls if we feel that we need more information in regards to the needs that have been discussed above.
If you have any questions, comments, or concerns, please feel free to email us, as we are more than happy to answer them.
We hope that you are as excited for this as we are.
Sincerely,
Prime Control Meeting Notes:
Products:
Tab and Shell Detection
• Food Industry-pop/beer/soup cans
Metal Sensing-Double Sheet Detection
• Used in Automotive and Appliance Industries
Project Needs:Break into China with Double Sheet Detection
China Automotive Market
• China
o Market to Tier 1 companies who provide parts and products to auto manufacturers for assembly
How to enter into the Asian Market
• Getting word out about the Products
o Who can help with that
- Marketing agency
- Sales Rep company
• They help market and distribute your product
- Another Surrogate who help market/deliver products to customers
Look for possible contacts/sales rep companies to help market and talk about product.
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