Identify competitive strategy and digital business strategy

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Reference no: EM133107587 , Length: word count:2500

MN4057QA Digital Business Management and Emerging Technology

Digital Report

Company - Carex Cussons

Specific Instructions

• You are expected to do much background reading from textbooks and other academic journal articles, news mediums as well as conduct adequately research evidence to support your review and discussion.

• Reference style must follow Harvard Reference Systems.

Assessment Tasks

Firstly, you must research and select a company website which has not been selected by your peers.
• Note: Please do not start work on the company website until it has been approved by your seminar tutor. Please email your seminar tutor about your choice of company.
• The chosen company website will be allocated to students on a first come first serve basis.

This assignment requires each student choose a website of a company and research on their websites and online business strategies and,

1. Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website.

2. Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications (week 2 topic).

3. Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).

4. Using similar web market intelligence platform (similarweb) please discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).

5. Identify the company's e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).

6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

Attachment:- Assessment Brief - Digital Business Management.rar

Reference no: EM133107587

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Reviews

len3107587

3/21/2022 12:57:45 AM

For the BLOG the company he chose is Carex Cussons. Pls have a good look what they request for the blog assignment as far I understand will have to be a link and when they open it will see my work, pls let me know if any questions

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