Reference no: EM132809914

Suppose, you want to start a new business of new orange juice for the old people. Now follow the STP (Segmentation, Targeting & Positioning) strategies for your business.

a. Segment your market according to demographic, geographic, psychographic and behavioral.

b. Evaluate your several market segments using criteria and select one or two segments.

c. Positioning

I. Identify competitive advantage of your product/service

II. Choose the best competitive advantage

III. Make a positioning. b. Read the following case of corporate social responsibility. Now find out some strengths & weaknesses of this strategy, if it is applied in Bangladeshi company.

Founders of Ben & Jerry's, Ben Cohen and Jerry Greenfield, have always been focused on giving back in any way possible. At the same time they have kept true to themselves the value of connecting the company with its employees. To accomplish various CSR goals, Ben & Jerry's created the "Ben & Jerry's Foundation." The company has set the bar high by giving 7.5% of its pretax profits to charitable organizations around the world. Ben and Jerry's strives "to show a deep respect for human beings" whether they work for the company or not. They have donated over two million dollars to multiple organization it the hopes to have a positive impact on society