Reference no: EM132575061

Goodall Corporation makes a wireless computer keyboard called the Blackbird. The following information was compiled for 2010 and 2011.

                                                                  2010                      2011

Number of keyboards sold                 28,000                   29,500

Plastic used (kilograms)                    14,000                      15,100

Direct materials cost per kilogram        $7                                $10

Manufacturing capacity                        35,000                     35,000

Spoilage                                           18%                              25%

Total manufacturing costs                     $495,000                    $585,000

Total customer service costs                $152,000                     $161,500

Number of customers                                 608                       610

Cost per customer                                     $250                     $265

Due to increases in direct material costs, Goodall is concerned that the profitability of its Blackbird line is decreasing. The company would like to reduce manufacturing costs and reduce the amount of materials that are spoiled in a given year. Goodall also wants to grow its customer base more rapidly, as the industry market size for wireless keyboards increased over 25% from 2010 to 2011, but its results did not reflect the growth.

Question 1: Identify three measures that you could use to help the company achieve its plans in each of the BSC perspectives.