Identify coca cola generic strategy

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Reference no: EM132901099

Question 1

Identify Coca cola's generic strategy and analyse the factors that contributed to its success in the early years.

Question 2

Using an appropriate framework, evaluate the beverage industry at the time of Coca cola's entry. Was it an attractive industry?

Question 3

Why was it difficult for Coca Cola to sustain its competitive advantage?

Reference no: EM132901099

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