Identify chinas environmental factors

Assignment Help Marketing Management

Reference no: EM133588921

Overview The rapid expansion of social media has changed how businesses engage with their customers, and how customers share content and information about the business, product, and consumption experience. This Market Report is an individual assessment of students' ability to conduct secondary data research, fact-finding, analysing and synthesising findings on behalf of an existing Australian business. Specifically, the report calls for in-depth research on WeChat, the most popular social media APP in China, and its role in engaging with the Chinese target market from the point of view of an Australian SME

Question 1: you are required to explore all the key features of WeChat, and relate your research to China's business, socio-economic, technological, and political environment described in the learning modules.

B /Identify China's environmental factors (e.g. economic, political/legal, socio-cultural, technological etc.) relevant to WeChat as a platform for SMEs.

Question 2: /porary business practices and terminologies. These include market entry modes, STP (segmentation, targeting and positioning), consumer behaviour and engagement, advertising, pricing and promotions in the context of the business environment in China

B/Compare WeChat with other social media APPs, from the perspective of the APPs being a current or imminent platform for SMEs.

Question 3: A/ you will need to consider China's key business environmental forces as they relate to WeChat and to social media platforms in general. You will need to compare WeChat with at least one other social media App used in China in terms of their features, popularity and other factors. You also need to identify and justify one business opportunity for an Australian SME with a specific product(s) or service(s) in engaging directly with a specified target market in China using WeChat.

B/Justify ONE business opportunity for Australian SMEs of ONE industry, in dealing directly with Chinese customers using WeChat.

Reference no: EM133588921

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