Identify characteristics of culture of the country

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Reference no: EM133051966

The Netherlands

Introduction: Describe research purpose and address the reasons why the selected country is important in global markets.

Cultural Variables: Identify characteristics of culture of the country in terms of: (a) language; (b) geographic condition; (c) religions; (d) cultural value, and (e) lifestyle.

Consumer Variables: Identify consumer characteristics in the country in terms of (a) consumer needs, (b) preferences of products or services in the retail setting, (c) consumption trends in the country.

Comparative Analysis: Analyze similarities and differences in cultural and consumer variables between the U.S. and the selected country.

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Reference no: EM133051966

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