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1. Identify a cause related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well - or did it?
2. How was this campaign structured to achieve results? Provide an example to illustrate your point. Provide your research specific to this cause related marketing campaign.
You just purchased a bond that matures in 16 years. The bond’s par value is $1,000, and you purchased the bond for $1,050. The bond’s issuer pays interest annually at the end of each year. The bond’s current yield is 6.25%. What is the bond’s yield-t..
What is the better arrangement from a firm-value perspective? Is this a positive-NPV project?
A company is considering the purchase of a major capital asset. Below is the economic data for the two assets.
Will premiums on interest rate floors on three month LIBOR be high or low? Explain. Will premiums on interest rate caps on three month LIBOR be high or low? Explain.
Find the finance charge for the following credit card billing period: May, 2011 (31 days). Balance from April = $0, purchase of $400 on May 8;
You currently own stock in SUU International, which just paid a dividend of 1.25 per share. what will be the price of this stock when you sell it in three years
In the mid-20th century, an increasingly competitive economic environment led to a new approach to marketing in the business world, one reflecting a:
What is the flow-of-funds process when dealing with equity financing
What is the maximum cost the company would be willing to pay for this project?
what is its cost of common equity? what is your estimate of Callahan's cost of common equity?
Compute the earnings per share immediately before the stock issue. Compute the earnings per share immediately after the stock issue.
Internal Rate of Return Adolphus Logistics has a weighted average cost of capital of 10 percent. The company is considering a project with the following expected cash flows: Year Project Cash Flow 0 –$612 million 1 269 million 2 215 million 3 207 mil..
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