Identify at least three market segments kim could target

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Kim's Kayak Tours located in Northern Wisconsin provides multiple tours(routes) including kayak, safety equipment, transportation to and from waterways,kayaking instructions/training and a guide for each tour.Kim knows that she can tailor her service and marketing message to the schedules and interests of multiple audiences. Identify at least 3 market segments Kim could target? What segmentation bases did you use?How will Kim evaluate the attractiveness of each segment? Would you advise Kim to adopt an undifferentiated,differentiated,concentrated or micromarketing targeting strategy?why?

Identify at least 3 possible market segments Kim could target?

Reference no: EM132301771

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