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Review the YouTube video which provides a compilation of HSBC commercials and features a number of cultural stereotypes and cultural misconceptions and the video about Apple in Africa.
Marcy, Peggy, (2011), Series of HSBC Ads About Culture [Video File][6 min 27 sec].
•DailyMotion, (2015), The Do's and Don't's of Cross Cultural Marketing [Video File][ 4 minutes 07 secs].
Identify at least three cultural communication or stereotyping issues presented in the video.
Explain why these issues can cause problems for international marketing managers.
Describe at least two management strategies for overcoming these issues of cross-cultural communication.
Imagine that you are creating a marketing plan for a company that will sell ice cream cones. As you consider the marketing program, what types of strategy should you consider including in the plan? Propose one specific example of each type of strateg..
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Luxury Baking can make 1,200 chocolate chip cookies per day under normal conditions and 1,500 with overtime labor. In the month of February, the average production was 1,300 cookies per day. What was Luxury Baking's design capacity utilization in Feb..
What would you do to pinpoint the most important causes of employee turnover and what would you recommend as solutions to upper management?
As a primary benchmark, benefits must outweigh any negative consequences. Evaluate the use of clinical trials as tools for evaluating the efficacy of medical technology and provide five examples of how it applies to patient safety.
Review case Study IV, "Financial Crisis in the United States." Assume this case study was written in 2011 for generalists seeking to learn more about the US financial crisis that began in 2008. What was the primary thesis or argument of the paper? Ho..
How and why should a servant leader instil a spirit of consciousness, gratitude, and forgiveness in their organization?
What problems do you see with these changes Do you think that Porter's competitive strategy works for Renault? How? What organizational and cultural changes Ghosn implemented at Nissan?
If you owned a small business with at least 10 employees, would you develop a code of business conduct? If yes, what elements would you include? If no, how would you ensure that your employees were following ethical business standards?
How can you as in individual create a more inclusive environment in your class or workplace?
What are less common uses of IT in SCM that provide large opportunities? Give examples or explain why it does not play any role.
Discuss an instance where you have (as a consumer or an employee) experienced the effects of insufficient inventory.
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