Identify at least one organizational problem

Assignment Help Marketing Management

Reference no: EM132663021 , Length: 4

Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

Situational Analysis

Question 1: Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

Question 2: Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

Question 3: Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

Question 4: Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

Question 5: Select one or two of the alternatives above to solve the problem that you identified in this case analysis.

Question 6: Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.

Reference no: EM132663021

Questions Cloud

Who would be the winners and losers if policy is implemented : You have viewed and considered the social change controversy in the Riverbend City: Human Services Policy Outcome multimedia presentation.

Organizational analysis : How was the conflict resolved? What would the student have done differently, based on what he or she has learned in the class?

Arise to freeze systems as part of evidence : When law enforcement becomes involved, the need may arise to freeze systems as part of the evidence.

Explain how issues are framed : Identifying a social change problem is the first task in policy development. Agenda setting is the next step. The agenda setting process is to establish.

Identify at least one organizational problem : Complete a case analysis, Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future.

What is the margin of safety : Aspen Artifacts sells a single product. 7,000 units were sold resulting in $70,000 of sales revenue, What is the margin of safety

How policy is formulated in a government situation : Briefly describe how policy is formulated in a government situation, knowing that the process is very similar in a for-profit or a non-profit organization.

Creating threat model : A new medium-sized health care facility just opened and you are hired as the CIO. The CEO is somewhat technical and has tasked you with creating a threat model.

Explain the community policy proposals : You will be using the results of your Unit 3 Community Assessment assignment as the basis for this assignment. You have examined the social change and public.

User Account

All Pages