Identify at least five marketing segmentation characteristic

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Michael is in the market for a new garden hose that will not split, crack or explode if left out in the winter.

1. Identify at least five marketing segmentation characteristics that Michael could use in developing a profile for consumers.

2. Explain the segmentation category that each characteristic falls within (demographic, geographic, behavioral, or psychographic, etc.). When appropriate, be sure to include at least two characteristics from each category.

Reference no: EM132256973

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