Identify areas of competitive advantage for each model

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Question: 1. Devise an attitude survey for a set of competing automobiles. Identify areas of competitive advantage or disadvantage for each model you include.

2. Why would a marketer consider saying negative things about her product? When is this strategy feasible? Can you find examples of it?

3. Contrast the hierarchies of effects the chapter outlines. How should marketers take these different situations into account when they choose their marketing mix?

Reference no: EM131847249

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