Identify apple inc and design a customer benefit package

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Reference no: EM133710920

Assignment

Task Brief for Industry Research Project on Apple Inc.

Objective: To write a comprehensive 4000 words (10 pages) research paper on designing a customer benefit package for Apple Inc.

Project Scope:

I. Identify Apple Inc. and design a customer benefit package.

II. Explain various key measures of customer benefit packages.

III. Discuss three types of attributes: search, experience, and credence.

IV. Identify core, management, and support services.

V. Conduct a critical review of academic literature related to the topic.

VI. Include at least 15 references from academic journals, not older than 10 years.

Basic Structure:

I. Introduction

1. Overview of Apple Inc.
2. Importance of customer benefit packages in the technology industry.

II. Customer Benefit Package Design

1. Core services
2. Management services
3. Support services

III. Key Measures

1. Customer satisfaction
2. Product performance
3. Market share

IV. Types of Attributes

1. Search attributes
2. Experience attributes
3. Credence attributes

V. Literature Review

1. Critical review of academic literature
2. Evaluation of authors' arguments
3. Comparison of sources
4. Identification of research gaps

VI. Conclusion

1. Summary of findings
2. Implications for Apple's future customer benefit packages

Reference no: EM133710920

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