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Problem: After considering the scenario of estimating sales associated with different marketing mix allocation scenarios, I recommend combining time series analysis and promotional. By employing promotional methods, we can gain insights into the average sales that can be achieved and understand the preferences of our current customer base. This will enable us to identify any necessary modifications to enhance sales and improve the promotional mix. Unlike traditional methods, hypothesis testing is not reliant on past trends, making it a more effective approach for understanding current sales dynamics (Promotions Response Modelling | MM Marketing Mind, n.d.).
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