Reference no: EM132840403

Activity 1

 

Choose a consumer product. Attempt to identify any one business product that has been used to manufacture the consumer product.

 

Activity 2 

 

Identify the purpose of purchase (incorporation/consumption/use/resale) of the given products:

 

1. Airport shuttle.
2. Engine oil.
3. Laptop.
4. Industrial robot.

 

Browse the Dell (2019) website. Ignore the sections aimed at consumers. Instead, look for sections aimed at business customers. Answer the following:

 

1. In what ways do Dell's web pages for business products reflect the requirements of business customers?
2. For this question, you will need to browse the website to explore relevant information for Dell's B2B customers. Select the 'Solutions' tab at the top, there are two links for B2B-in the Industries, there are four options Education; Government; Health care; and Original Equipment Manufacturer. There is also a Small Business Central in the Solutions tab focusing on the requirements on small business enterprises. For this question, read the information available, then discuss how Dell is helping these businesses. For example, in the healthcare sector, Dell helps them in simplification of administration, coordinate and manage patient care, manage and secure patient data, etc.
3. How have the messages been tailored to reflect the buying behaviour of Dell's business customers?
4. Discuss how Dell uses website messages to target its business customers. For example, in Small Business Central, Dell uses rational factors like 'productivity'; 'security'; 'growth' to attract small businesses. As business customers are more rational than emotional.