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Identify and read the section in the group status report

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Access KTM's 2011 annual report dated December 31, 2011, from its Website www.KTM.com. Identify and read the section in the Group Status Report 2011, section 12, regarding Sustainability.

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KTM reports that they developed a special KTM motorcyle logistics system on reusable metal plates. This special system eliminates additional packaging materials. These sustainability efforts are costly. Why would a company like KTM pursue these costly efforts?

Reference no: EM13905799

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