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Discuss the following:
• Identify the small business and the type of product that will be introduced internationally.
• Choose a country you will first introduce the product.
• Would you need to hire a staff for this global expansion? Explain why and who.
• Identify and explain your competitors.
• Identify and explain your customers.
• Explain how the company will manage trade.
• What theories would you consider if any?
• What exchange rates do you need to consider?
• What cultural differences do you need to consider?
• What marketing tactics will you implement to promote the product?
• What potential ethical issues do you believe you will encounter? How do you plan to handle these issues?
Melissa shared this information with yet another mom down the block who faced the same dilemma. Which of the following approaches should Office Max use in defining its market segment?
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Express the mechanisms that are available to manage relationships with stakeholders and to influence the strategic direction and performance of the company.
Now draw another graph to display how the change in the price of Japanese cars affects the price of American-made cars in the United States. Describe the market outcome in each graph and the link between the two graphs
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Discuss how the program was funded, including the funding organization.
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