Identify and explain the marketing communication tool

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Questions:

Identify and explain the marketing communication tool (advertising - type of advertisement, public relations and publicity, personal selling and sales promotion - type of sales promotion) implemented by the organization.

Explain the possible target audience using the bases of segmentation (Demographic, geographic, psychographic, behavioural and benefit).

Determine the possible objective (inform, persuade or remind) for this campaign.

Suggest any other marketing communication tool (advertising - type of advertisement, public relations and publicity, personal selling and sales promotion - type of sales promotion) that the organization could use in conjunction with your tool and explain in detail how.

 

Reference no: EM133452284

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