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Choose a brand that you like or are familiar with. Identify and explain the elements of its "promotional mix". Do you think all the elements are integrated, resulting in an "IMC" campaign, or do you think the messages from various sources are inconsistent?
Notes:
· There is only one question this week worth 10 pts and the response to peer is worth 5 points. Hence your main answer is expected to be more detailed than usual. Please address all parts of the question.
· Please read the relevant sections in the book before participating in this discussion.
· Check to see if anyone else has already discussed the brand or campaign you are considering before responding to this question. Choose another brand if this is the case.
· Please include links to the sources of any information used in your response to this question.
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