Reference no: EM132865787

A chain of European women's clothing stores working with A and B classes . Their market becoming extremely competitive because several aggressive fashion stores are expanding aiming the young fashion - conscious buyers .They will begin with 8 branches in Jeddah & Riyadh . Also they planned to use digital marketing and advertising to distribute fasion products .

Discussion 1: Define the term "marking management " and briefly explain the various elements of marketing mix being pursued in this case?

Discussion 2: how can you change the traditional mix to core business process concept ?

Discussion 3: select the target market ?

Discussion 4: select the USP unique selling preposition (brand promise you can rely on to attract customer

Discussion 5: choose one of the target markets and write the full segments description (social class ,place time , income and education ....etc )of prospective consumer of there products ?

Discussion 6: If the company have five competitors in the Saudi market you can tell them to offer other brands and how ? Fighting of segmenting brands or both ? Give me examples

Discussion 7: Identify the channel of distribution the company would adapt and justify it by giving one reason. And what is the distribution strategy can be use by this company in future ( direct or indirect )(intensive or selective )

Discussion 8: Identify and explain the communication mission used by this company and put some new tools can company use in the future?

Discussion 9: place the appropriate brand name of the product and slogan?

Discussion 10: what is the proper pricing policy can be used ? And why ?what pricing strategy can use (skimming or penetration and why )