Reference no: EM133385890

The Harvard Business Review Article Contemporary Corporate Communications: Stakeholder engagement and the Business Model By James R. Rubin. Considers the shifting nature of business, society, media, and technology. To effectively communicate to stakeholders, an organization must manage it's identity. The author states that crisis management is the most familiar aspect of corporate communication.

Key points

identify and evaluate the critical communication strategies organizations use to ensure effective communication during an emergency, understand how these strategies are implemented, and identify potential areas for improvement in the organization's crisis communication strategies.

explore existing literature on crisis communication and identifying the main communication strategies organizations use during a crisis. This literature review will include an analysis of the different communication strategies, the effectiveness of each approach, and any potential areas for improvement.

focus on empirical data to evaluate the effectiveness of communication strategies during a crisis. The study will analyze key organizational stakeholders who have experienced a crisis. These stakeholders will provide insights into the communication strategies they used, the challenges they faced, and the successes and failures they experienced. The study will also analyze existing documents, such as crisis communication plans, to understand organizations' strategies during a crisis better.