Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Lululemon Athletica (Lululemon) is a yoga and athletic attire company, with over 200 stores and a presence in 14 countries. In recent years it has been faced with a number of public relations nightmares, including a recall of 17% of its Luon pants due to excessive sheerness. Additional issues arose, when founder and former CEO Chip Wilson made a public statement tying the sheer yoga pants issue to the size of the woman who tried to wear the pants, stirring a public outcry. A former employee confirmed that part of the brand strategy was to avoid the selling of larger-sized clothing. Additional outrage arose when women tried to return the defective pants, and they were asked to bend over to demonstrate the sheerness of the product. Additionally, investor concerns arose and lawsuits were filed due to executive bonuses that occurred just prior to the recall.
Evaluate Lululemon from a Marketing perspective using the case study and the known recent history. Review the their corporate website and any other publically available relevant sources such as the WSJ. Using the criteria below identify their current marketing practices and make strategic marketing recommendations for each.
Address the following in no more than 6 pages:
1. Identify and evaluate Lululemon's current stated:a. Marketing goals and objectivesb. Target audiencec. Competitiond. Competitive advantagee. Marketing research effortf. Marketing measures of effectiveness
2. Recommend strategic marketing changes in regards to Lulemon's:a. Marketing goals and objectivesb. Target audiencec. Competitiond. Competitive advantagee. Marketing research effortf. Marketing measures of effectiveness
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd