Identify and evaluate a business in its changing market

Reference no: EM133511248

Business Intelligence

Assessment - Business Intelligence Plan

You will apply tools and techniques introduced in the unit to identify and evaluate a Business in its changing market, industry, and PESTEL environment, and describe how data can guide the Business to navigate itself in this environment. You are required to write up and submit your findings in a report, which needs to include a reflection on your personal biases that govern your decision-making process.

Structure
Cover Page
Executive Summary
Table of Contents
The Organisation
Environmental Scanning
Data-led Strategy
Biases
References

1. The Organisation

1.1 Background
[The purpose of this sub-section is to introduce the organisation of your choice. What is the name of the organisation? What is its Mission Statement? What are its objectives? What is its overall strategy? Where does it operate? What is its size? And so on.]

1.2 The Business Model
[The purpose of this sub-section is to define the current business model of the organisation, which allows it to do what it purports to do. The business model should be explained through the Business Model Canvas, which should be inserted as a figure in this section]

2. Environmental Scanning
[The purpose of this section is to evaluate the changes that are taking place in the organisation's environment. This environment can include the political, economical, social, technological, environmental, and legal (i.e. PESTEL) factors. It is encouraged that you utilise a suitable framework (e.g. PESTEL, SWOT, and so on) to structure your discussion.]

3. The Data-led Strategy
[The purpose of this section is to elaborate the Business Intelligence Plan you will devise for the organisation.]
3.1 Business Model Transformation
[The purpose of this sub-section is to discuss how the new business model should look in response to the changing environment. In this new business model, it should also be explained where and how data will assist the organisation as it implements a data-led strategy. The transformed Business Model Canvas should be included in this sub-section as a figure.]

3.2 The Data
[The purpose of this sub-section is to discuss the data itself, by explaining where it will be sourced from, what kind of data it would be, how it would benefit the organisation, and so on.]

4. Biases
[The purpose of this section is to evaluate the cognitive biases you have encountered while analysing the organisation you have chosen and the Business Intelligence Plan you have devised for it.]

References
[List here the resources that have been referred to in the report, following the referencing style explicated in the Assessment instructions document.]

Reference no: EM133511248

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