Reference no: EM13926414

Identify and discuss the trends in the global beer markets.

Brewing has historically been a local
Historically, the brewing of beer has been a localized industry with only a few companies holding a large portion of the intxxxxernational market. However, within the last couple of decades, consolixxxxxxdation in the brewing industry has increased. Consolidation initially started in Western Europe and North America, but recently began to include the markets of Eastern Europe, Asia and Latin America (CarlsbergGroup, 2008).

In 2003, the world beer sales volume increased 2.3% over the previous year, to 1,484 million hectoliters. Consumption in China and other developing countries was the driving force of growth. Increased market saturation slowed the volume growth in more established markets. Volume sales did not increase as rapidly as value sales, which were up by 10.2% (Nugent, 2005).