Identify and discuss the main globalization opportunity

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Reference no: EM13107038

Q. On the Global Marketplace

a. Defend Levitts argument that the MNC is obsolete and the global Industry is absolute. Is this argument still relevant today? Explain in detail.

b. Identify and discuss the main globalization opportunity or challenge impacting your project Industry. Illustrate what must be done to strengthen the global position of your Industrys brand?

c. Lastly, express how corporate/home culture impacts marketing strategies and explain how marketing strategies impact local/host culture. Provide a country/culture-specific example related to your Industry product.

Reference no: EM13107038

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