Reference no: EM133270585
Marketing logistics (also called physical distribution) involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. Marketing logistics involve outbound distribution (moving products from the factory to resellers and ultimately to customers), inbound distribution (moving products and materials from suppliers to the factory), and reverse distribution (moving broken, unwanted, or excess products returned by consumers or resellers). Marketing logistics involves the entirety of supply chain management-managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumersCompanies today are placing greater emphasis on logistics for several reasons:
Companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices.
Improved logistics can yield tremendous cost savings to both the company and its customers.
The explosion in product variety has created a need for improved logistics management.
Improvements in information technology have created opportunities for major gains in distribution efficiency.
More than almost any other marketing function, logistics affects the environment and a firm's environmental sustainability efforts.
An Important Goal of the Logistics System The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. So, with this said, let's discuss the impact Covid has had bringing our products and services to market. One supply chain disruption is featured below in the YouTube video. To engage in this discussion, complete the following:
1. Identify and discuss one area within the logistics system that has had a detrimental impact on the physical distribution of a particular product or service. You choose the product or service.
2. Discuss the impact that it has had on the utility value of the product or service. This mean how has it impacted when the consumer wants the product, where they want the product, and/or the form they want the product in?
3. Discuss the impact on one very important goal of marking logistics as stated above. The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.
4. Conduct research on the Internet to determine when forecasters are predicting these supply chain issues will level out. How will this timeline affect your chosen product or service you are showcasing? Explain.
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