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Identify and discuss four possible communication objectives

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Reference no: EM132467175

100 word minimum per question.

Question 1. Identify and discuss the 8 major modes of communication that are part of the marketing communications mix.

Question 2. Identify and discuss the 6 elements of the hierarchy of effects model.

Question 3. Identify and discuss 4 possible communication objectives.

Question 4 Identify and discuss the 4 advertising objectives.

Question 5 Discuss television ads as it relates to developing the advertising campaign.

Question 6 Discuss media selection, reach, frequency, and impact.

Question 7 Based on the article in the Journal of Marketing,discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer's personal data.

Question 8. What do you see as the ethical dilemma? As a consultant to executives, what recommendations would you make regarding data privacy?

Question 8. How Should Marketers Manage Data Privacy?

4 distinct issues:

  1. Data access vulnerability: the firm has access to the customer's personal data,
  2. Data breach vulnerability: the firm suffers a data breach,
  3. Spillover vulnerability: a firm's close rival suffers a data breach,
  4. Data manifest vulnerability: a data breach allows customer data to be misused, such as for identity theft.

What?

  • Marketers increasingly rely on customer data for important decisions, yet they have little insight into the potential pitfalls of collecting such data or how to prevent them.

So what?

  • Using customer data can heighten data privacy worries and/or create real vulnerability. This research shows that customer data vulnerability hurts firm performance in multiple ways.

Now what?

  • Firms may need a more tempered approach to data and analytics initiatives. Being more transparent and providing customers greater control can prevent negative outcomes.

Ethics

Marketing ethics refers to:

  1. the process of applying morality principles to the execution of marketing campaigns and services.
  2. Advertising and promotion are a few of the most relevant applied marketing ethics areas
  3. and they often overlap with media ethics - which differ from that of marketing.
  4. Marketing ethics is also known as a process of generating consumer intrigue and relationships as well as stakeholder values.

Reference no: EM132467175

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