Identify and discuss a country or geographic market

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Reference no: EM131647486

Overview:

This is a group presentation seeking to consider various country, market specific factors that may positively or negatively impact an organization's activities within the chosen country/market. This is not meant to be a comprehensive analysis of all the potential factors, but is aimed at encouraging students to identify potential opportunities and threats that may arise from international markets. Students should:

- Identify and discuss a country or geographic market on which to focus.

- Identify and discuss the areas pertaining to the micro and macro environments.

- Identify & utilise pertinent areas including micro & macro environmental factors to discuss the potential for positive & negative impact on a (hypothetical) business operation within the chosen country/market.

- Use appropriate presentation technologies, techniques and methods to convey their ideas.

Groups should be 5 people. All team members should present and have contributed equally to the presentation's development.

Presentations should be 15-20 minutes in length, and use whichever presentation tools (PowerPoint, posters, videos) are deemed appropriate to convey the key points of the country analysis.

The following may be included (please note that this is just a recommended list and students may choose to focus more on one area than another. The consideration is not the breadth of consideration but the depth):

Socio-cultural analysis
Customs, traditions, manners and habits (example- food, clothing, superstitions, etc.)
- Core values, norms, attitudes relating to foreign and domestic products
- Social institutions (family life, educational institutions, class systems, etc.)
- Aesthetics (colours, music, symbolism)
- Business customs (protocols, greetings, keeping time, space, gift-giving, hospitality, negotiations)
- Evaluation of the country using Hofstede's four dimensions. Comparison to the UAE business culture.

Economic analysis
- Population (total population, age distribution, population density)
Income (GDP, GDP per capita, average family income, distribution of wealth, inflation, etc.)
- Infrastructure (types/modes of transportation and communication systems, availability)
- Tariffs, Quotas and other trade restrictions

Legal and Political analysis
- Intellectual property rights (government attitudes towards, patents, copyrights, trademarks, etc.) Political ideology
Stability of government
Type of economic system
Type of legal system
- Legislations, regulations, special rules about conducting business in the country

Competitive Environment analysis
- The threat of new entry: How best can the company take care of the threat of new entrants?
- Supplier power: what is the power of suppliers in this industry? How will their actions affect costs, supplies and developments?
Buyer power: there may be few buyers for the product, which could mean that they would drive down prices and dictate business terms.
Threat of substitutes: Is there a substitute for this product? What is the likely possibility of this and what is its impact?
Competitive rivalry: all the four forces may come together to produce this force. How intense is competitive action, can it be countered?

Verified Expert

The assignment is about a presentation of Germany along with analysis of micro and macro environmental factors. Speaker notes are provided in the speaker/ notes section of every slide. Statistics are added wherever required.

Reference no: EM131647486

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Reviews

inf1647486

11/27/2017 5:30:04 AM

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inf1647486

11/27/2017 5:20:04 AM

please see the attachment. the project will be about GERMANY it will be power point presentations for 15-20 minutes (5 student each student will speck for 3-4 minutes).

len1647486

9/18/2017 7:12:26 AM

Grade B: Good Overall, a good and commendable piece of work. Includes the malority of the following features: • Demonstrates sound understanding of the task. Presentation ofpoints and arguments generally relevant to the question. • Sustained commentary on evidence and materials used. Inclusion of appropriate critical perspective. Use of theoretical models in a relevant way to address the issues/questions. • Sound understanding of main sources of literature, well summarized and used in a critical and relevant way. • Clear structure and presentation. Control of length. • Generally consistent and accurate referencing. • Generally accurate spelling, word choice and grammar. Target band level surpassed by 0.5.

len1647486

9/18/2017 7:12:20 AM

GRADE DESCRIPTORS Grade A: Excellent Overall, a very impressive and excellent piece of work. Includes the majority of the following features: • Demonstrates an understanding of the task which may be beyond what is expected, but which is always relevant. • Original perspective on the problems in question. Contextualization of sources and viewpoints and comprehensive evaluation of contributions. Insightful application of relevant theories in addressing the issues/questions. • Use of wide range of relevant sources, which are integrated and critically evaluated. • Well-structured and organized with a clearly developed line of reasoning. Appropriate length. • Referencing follows consistent academic conventions with all references fully and accurately cited. • Clear, articulate style with accurate spelling, word choice and grammar. Target band level surpassed by 1.0

len1647486

9/18/2017 7:12:13 AM

Technical expertise: Appropriate use of medium, understanding of professional practices, proficiency. WIC Group Technically sophisticated, demonstrating a high level of proficiency and an understanding of professional practices. Technically sound, demonstrating a good level of proficiency and understanding of professional practices. Tea Technically satisfactory, demonstrating a general level of proficiency and understanding of professional practices. Technically unsophisticated, demonstrating a basic level of proficiency and understanding of professional practices. Technically inept, r understanding of medium or professional prattle Teamwork: Ability to operate as a team. %0Z Group Very well co-ordinated with equitable distribution of work load and clear unity of purpose. Generally well co- ordinated and work distributed reasonably equitably. Generally demonstrates unified purpose. Evidence of co-ordination and work distribution - but suggestions of unequal work loads. Slight lack of unity of purpose.

len1647486

9/18/2017 7:11:54 AM

Delivery and presentation: Pace, audibility, audience targeting, ability to hold audience attention, professionalism, understanding of medium. %OE renmpui Audience clearly identified and catered for, appropriate use of medium, interesting, clear communication, well-paced, Demonstrates a high level of professional competence. Audience identified and, generally, catered for, , generally appropriate use of medium, well communicated, good pace, demonstrates a good level of professional competence. Reasonable attempt at identifying audience, some evidence of an appropriate use of medium, basically clear, paced, demonstrates a satisfactory level of competence. Some attempt at identifying audience, inappropriate use of medium, some clarity, pace not always well judged, demonstrates some competence. No audience identified, unclear, pace, chaotic, no ability or competes demonstrated.

len1647486

9/18/2017 7:11:48 AM

Content: Comprehensiveness , relevance, coherence, Use of illustrative material, originality, accuracy, imaginative, creative %OE Group Relevant, comprehensive, factually accurate, coherent, excellent and creative use of illustrative material appropriate to medium and/or audience. Mostly relevant, reasonably comprehensive, good understanding of subject matter, good use of illustrative material appropriate to medium and/or audience. Generally relevant, sufficient understanding of subject matter, lacks focus, some inaccuracies, illustrative material used but inappropriately to medium and/or audience. Some understanding of subject, some irrelevancies, generally not focused, inaccurate, occasional use of illustrative material but not always appropriate to medium and/or audience No understandinh demonstrated, inaccurate throughout, total!. unfocussed, inappropriate use illustrative materia

len1647486

9/18/2017 7:11:41 AM

Criterion A A I A- Structure: Organisation, logical order of material, clearly defined communication goals %0I Group Direction and structure clearly defined, well organised throughout, logical use of materials that aids audience comprehension and interest Apparent communication goals, mostly well organised, generally successful use of materials and information Evidence of some communication goals and of organisation. Inappropriate or unsuccessful Some attempt at structure and organisation but inappropriate or unsuccessful on the whole No structure or organisation

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